Here's a snapshot of recent work. It's what got us shortlisted in Campaign's South Asia Agency of the Year Awards 2017.

If you like what you see, let's chat about how we can help you achieve your communications objectives.

BRANDING

ASB

American School of Bombay (ASB) operates in a dynamic education market in Mumbai where several new schools have emerged as competitors in recent years. The school invited magenta to develop a new visual identity to take it forward into the future.

Tradition plays an important part in the positioning and credibility of academic institutions so the new identity gives a modern twist to an historic and respected crest. Contemporary typography and a vibrant colour palette provide a strong and versatile visual language.

EVENT COMMUNICATIONS

CFA INSTITUTE

CFA Institute is the world's leading membership society for investment professionals. The CFA Institute brand is carefully curated in the many markets worldwide in which its member societies operate.

magenta was invited to develop a set of new corporate marketing concepts that would allow local flexibility while maintaining adherence to the global brand. Working in close collaboration with the client's US-based marketing team our design crew finalised a set of three core concepts and then delivered a comprehensive brand manual to underpin their application.

SOCIAL MEDIA ADS

DRIP DOC

Drip Doc is an edgy, wellness start-up headquartered in London. Its products provide rejuvenation to busy, jet lagged executives. For a potent visual identity and a suite of launch collaterals it turned to magenta.

Our Mumbai studio team worked with the UK-based founders to develop this bold, colourful illustrative style that appeals to a style-conscious, urban clientele.

CORPORATE VIDEO

DOW INDIA

Over the past seven years Dow's Public Affairs and Corporate Communications team in India has trusted us to tell important Indian stories for global audiences. We've produced three films: the wrap up of its 2017 Innovation Day; Multiply the Message, an award-winning education film; and Radical Garden, a ground-breaking employee engagement project. Our design and content teams have produced sales material for the Commercial teams. In late 2017 we created Transcend a flagship digital newsletter.

WEBSITE

IDBI FEDERAL

Financial services in India are being disrupted. New and existing opportunities have emerged in traditional sectors such as insurance. When IDBI Federal launched a new flexible online product it wanted to created brand that stood shoulder-to-shoulder with its international peers. It turned to magenta for content support.

We wrote crisp and punchy copy and designed snappy, modern infographics to appeal to a young audience unfamiliar with the traditional language of insurance.

CONTENT

IL&FS

IL&FS is one of India's most trusted infrastructure financing companies. As its international presence has grown in recent years so has its need to build brand awareness in new markets. IL&FS Financial Services' team chose magenta as its content partner for the launch of a new international edition of its flagship magazine. We've interviewed the global leadership team, crafted key messages and found a tone of voice that resonates with a knowledgeable audience of senior finance professionals.
PUBLISHING

LONDON & PARTNERS

We understand what good looks like globally and have deep knowledge of India. That 'east-west' experience appeals to companies operating in the places where developed and emerging economies meet. London & Partners is one. As part of its campaign to promote the UK capital to Indian businesses it commissioned magenta to produce marketing collaterals. Our content and design teams worked with the London & Partners' teams in Mumbai and London to create a clean and contemporary publication.

CONTENT

NATIONAL GEOGRAPHIC

We don't just do corporate work. Our horizons are broad! Our copywriting and design talents found favour with the world's leading travel magazine National Geographic Traveller. Nat Geo Traveller chose magenta to create a series of advertorials for its Indian edition and to commission us to write several pieces on travel in India, the UK, and South Korea.

REBRANDING

OLANIWUN AJAYI

Olaniwun Ajayi is Nigeria's leading law firm. Its growth has coincided with the nation's emergence as Africa's biggest economy. To hold its place in a rapidly evolving market the firm embarked on a rebranding and chose magenta to lead the creative process.

Our strategy team captured inputs from key stakeholders and armed with these insights we developed a fresh, contemporary brand identity and an icon-based visual language to power the firm's next phase of growth.

INTERNAL COMMUNICATIONS

TATA CHEMICALS

Tata Chemicals is undergoing an exciting transformation. The company created an international footprint by acquiring businesses in the US, the UK and Kenya. Now it's morphing from a commodity-based chemicals company to a consumer products business with a portfolio of wellness products.

Internal communications has been an important part of that journey of change. Confluence the in-house magazine we launched in 2011 has been named best internal publication across the entire Tata group for three consecutive years.

THOUGHT LEADERSHIP

TCS

Tata Consultancy Services (TCS) is India's leading technology business and the country's largest company by market capitalisation. Its clients are CXO-level executives in developed markets. A constant stream of thought leadership fuels its go-to-market strategy.

TCS entrusts the creation of its content marketing to magenta. Our team of business editors works closely with the firm's Thought Leadership Center of Excellence and subject matter experts, across a multitude of sectors and markets, to deliver a pipeline of fresh white papers, blogs and infographics.

PUBLISHING

UKIBC

UK India Business Council is the leading promoter of bi-lateral trade between the two countries. For the past five years it's chosen magenta as a partner to define, design and deliver high profile communications.

We worked with the leadership team, and key government and private sector stakeholders, to define a communications strategy. We've written and edited reports for the Council on a range of subjects and our work has been presented inside 10 Downing Street and at bi-lateral ministerial meetings in New Delhi.

9, Shyam Kripa, 15th Road, off 33rd Road, Khar West, Mumbai 400052, India +91 22 2605 9864

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