Here's a snapshot of recent work. It's what got us shortlisted in Campaign's South Asia Agency of the Year Awards 2017.

If you like what you see, let's chat about how we can help you achieve your communications objectives.

PUBLISHING

BBG MUMBAI

The UK-India trade relationship is stronger now than ever and growing in importance for both sides. The British Business Group (BBG) Mumbai is a membership-based organisation, focussing on boosting UK-India entrepreneurship trade and providing a platform to network. We are tasked with the end-to-end production of Connect, the quarterly magazine for BBG members. The complete overhaul of the magazine involved editorial ideation, redesign and production. With our fresh thinking approach, we cover stories about companies and agencies involved in UK-India trade activities, BBG-supported charities, current and past members, and upcoming events. It’s a great member benefit. Take a look here
BRANDING

ASB

American School of Bombay (ASB) operates in a dynamic education market in Mumbai where several new schools have emerged as competitors in recent years. The school invited magenta to develop a new visual identity to take it forward into the future.

Tradition plays an important part in the positioning and credibility of academic institutions so the new identity gives a modern twist to an historic and respected crest. Contemporary typography and a vibrant colour palette provide a strong and versatile visual language.

BRAND BUILDING AND COMMUNICATIONS

CFA INSTITUTE

CFA Institute is the world's leading membership society for investment professionals. The CFA Institute brand is carefully curated in the many markets worldwide in which its member societies operate.

magenta provides CFA Institute teams in India, across APAC, and globally, with large scale and boutique communications support. Our mission is to enable local flexibility while maintaining adherence to the global brand. Recent work includes development of a global event communications framework, multiple corporate videos and multi-lingual communications for audiences in China, Japan, Pakistan and Bangladesh.
SOCIAL MEDIA ADS

DRIP DOC

Drip Doc is an edgy, wellness start-up headquartered in London. Its products provide rejuvenation to busy, jet lagged executives. For a potent visual identity and a suite of launch collaterals it turned to magenta.

Our Mumbai studio team worked with the UK-based founders to develop this bold, colourful illustrative style that appeals to a style-conscious, urban clientele.

CORPORATE VIDEO

DOW INDIA

Over the past seven years Dow's Public Affairs and Corporate Communications team in India has trusted us to tell important Indian stories for global audiences. We've produced three films: the wrap up of its 2017 Innovation Day; Multiply the Message, an award-winning education film; and Radical Garden, a ground-breaking employee engagement project. Our design and content teams have produced sales material for the Commercial teams. In late 2017 we created Transcend a flagship digital newsletter.

WEBSITE

IDBI FEDERAL

Financial services in India are being disrupted. New and existing opportunities have emerged in traditional sectors such as insurance. When IDBI Federal launched a new flexible online product it wanted to created brand that stood shoulder-to-shoulder with its international peers. It turned to magenta for content support.

We wrote crisp and punchy copy and designed snappy, modern infographics to appeal to a young audience unfamiliar with the traditional language of insurance.

CONTENT

IL&FS

IL&FS is one of India's most trusted infrastructure financing companies. As its international presence has grown in recent years so has its need to build brand awareness in new markets. IL&FS Financial Services' team chose magenta as its content partner for the launch of a new international edition of its flagship magazine. We've interviewed the global leadership team, crafted key messages and found a tone of voice that resonates with a knowledgeable audience of senior finance professionals.
PUBLISHING

LONDON & PARTNERS

We understand what good looks like globally and have deep knowledge of India. That 'east-west' experience appeals to companies operating in the places where developed and emerging economies meet. London & Partners is one. As part of its campaign to promote the UK capital to Indian businesses it commissioned magenta to produce marketing collaterals. Our content and design teams worked with the London & Partners' teams in Mumbai and London to create a clean and contemporary publication.

CONTENT

NATIONAL GEOGRAPHIC

We don't just do corporate work. Our horizons are broad! Our copywriting and design talents found favour with the world's leading travel magazine National Geographic Traveller. Nat Geo Traveller chose magenta to create a series of advertorials for its Indian edition and to commission us to write several pieces on travel in India, the UK, and South Korea.

REBRANDING

OLANIWUN AJAYI

Olaniwun Ajayi is Nigeria's leading law firm. Its growth has coincided with the nation's emergence as Africa's biggest economy. To hold its place in a rapidly evolving market the firm embarked on a rebranding and chose magenta to lead the creative process.

Our strategy team captured inputs from key stakeholders and armed with these insights we developed a fresh, contemporary brand identity and an icon-based visual language to power the firm's next phase of growth.

STAKEHOLDER COMMUNICATIONS

TATA CHEMICALS

Tata Chemicals entrusts its key internal and shareholder communications to magenta.

Confluence the in-house magazine we launched in 2011 has been named best internal publication across the entire Tata group for three consecutive years. We conceptualised, wrote and designed the ‘integrated’ annual report for 2018-19. It’s redefining corporate reporting in India.
THOUGHT LEADERSHIP

TCS

Tata Consultancy Services (TCS) is India's leading technology business and the country's largest company by market capitalisation. Its clients are CXO-level executives in developed markets. We work hand-in-hand with its Thought Leadership Center of Excellence to provide a constant stream of marketing support.

Our team of business editors collaborate with the firm's subject matter experts, across a multitude of sectors and markets, to deliver a pipeline of fresh white papers, blogs and infographics. We deliver multi-media campaigns and designed the app for its Perspectives publication.
CORPORATE COMMUNICATIONS

UKIBC

UK India Business Council (UKIBC), the leading promoter of bi-lateral trade between the two countries uses magenta as its communications partner.

For seven years we’ve worked with UKIBC management, and key government and private sector stakeholders, to create influential campaigns. The reports we’ve written and edited have been presented inside 10 Downing Street and at bi-lateral ministerial meetings in New Delhi. The UKIBC initiative Urban Gateway India is matching technology providers with Indian infrastructure opportunities. All communications - identity, website, presentations and marketing materials - have been originated in our Mumbai studio.

9, Shyam Kripa, 15th Road, off 33rd Road, Khar West, Mumbai 400052, India +91 22 2605 9864

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