Requirement: Mumbai-based Rajani Associates merged with New Delhi-headquartered Singhania Partners to create one of India’s leading corporate law firms. The new firm needed a brand entity that caught the mood of its bold agenda.
Approach: Our design team worked closely with the managing partners of both firms, and their colleagues, to understand their ambitions for the new merged entity. Their confidence was exciting and underpinned by a track record of delivering for demanding clients.
Solution: An origami bird became the centrepiece of the new identity. The concept of a bird taking flight signals new beginnings and the ancient art of paper folding symbolises the intricacies of a professional practice. A cool colour palette makes it versatile. RSP's modern identity clearly distinguishes it from its more traditional peers.