Requirement: A US-headquartered healthcare services business launching in India, commissioned us to produce a visual identity and brand architecture.
Approach: The identity had to support the founders’ strategy of launching a range of products in both retail and corporate markets. For a new business with ambitious growth plans the building blocks need to be adaptable and well thought through. We understood the entrepreneurial mind set and nature of the business.
Solution: The logo showcases the circle of wellness. The architecture is simple but comprehensive and has been applied across multiple product offerings. It has been used for investor presentations, on and offline marketing material, patient handbooks, and health and wellness campaigns for some of India’s largest financial institutions.