MV Kini – rebranding

Requirement: New visual identity and brand architecture for a well established Indian law firm experiencing new growth with a generational change of leadership.

Approach: We helped the firm’s management define a future vision for the firm by identifying trends and opportunities in emerging market segments. Its youthful leaders sought to create a distinctive personality in a crowded and dynamic market.

Solution: A bold identity, based on a minimalist logo, presents a sharp, assured brand image consistent with the style and verve of the partners while retaining the authority that has underpinned past success.