Requirements: Dow India wanted a fresh way of presenting its capabilities and the applications it delivers to customers across India. The purpose was to extend customers’ knowledge of Dow and help sales teams build deeper relationships.
Approach: In collaboration with the leaders of Dow’s technical and commercial teams we defined the functionalities of Dow applications. We found new ways of showcasing solutions to uniquely Indian problems.
Solution: An infographic and illustrative style that reimagined the relationships between customer requirements and Dow’s portfolio of products. The design language has been applied successfully across multiple formats.