Requirement: A short film that showcases the contribution Dow makes in India to a train-the-trainer programme that focuses on building science teaching capabilities in western India.
Approach: Our creative team immersed itself in field activities with teachers to develop a script and reconnoitre locations. The three-day shoot required a dawn start in rural Maharashtra and on site filming at two state schools. We caught the mood of enthusiasm and energy that comes from learning in the great, albeit rather humid, outdoors.
Solution: A five minute film in English, Hindi, and Marathi that captures the voices of trainers, teachers, children, and corporate supporters in a colourful and unpretentious manner.