fresh thinking

Digital technology and a flood of millennials are disrupting India's workplaces

Mark Hannant, 11th April 2016

The arrival of cloud computing and a huge influx of digital native 'millennials' into the workforce are transforming the world of work. In a young country like India where the median age is 27 years and an estimated 1 million people join the workforce every month the impact of these trends is immense. Oracle is one of the tech businesses seeking a piece of the pie and it clearly sees India as a big opportunity. CEO Mark Hurd says India's at the forefront of the digital economy and cloud is a key enabler.

Oracle CloudWorld 2016 Mumbai was the India leg of the US giant's global roadshow. The onset of summer and 1,600 delegates made for a hot and hectic day at Mumbai's usually calm Grand Hyatt. Participants sheltered under the courtyard's sun umbrellas and cooled down with refreshing masala chai between sessions.

A series of summits including Sales & Marketing, Customer Service and HR sessions highlighted similar concerns. Disruptive technologies, products, platforms and business models are threatening the mightiest of corporations. Start-ups, from Silicon Valley to the slums of Santacruz, are locking horns with established businesses, winning hearts and a share of their customers' wallets.

A recurrent theme in all the sessions: To compete, existing companies must engage employees and think of them as customers and advocates. Huge opportunities exist to use technology to empower people, breaking geographical barriers, improving communications across borders, and within large organisations. Constant feedback and 'gamification' are components of a digitally enabled workplace experience for these 'always on' millennials.

For communicators particularly those that 'speak global' it's creating a world of exciting new opportunities both in terms of channels and content.


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