fresh thinking

Creating kinetic typography - the magenta way!

Apurva Kadam and Salomi Shah, 12th July 2018



Our challenge was to create a video to promote an upcoming event across social media platforms for a global financial services client. The video had to stir the interest of a broad target audience.

Design magician Salomi, and content conjurer Apurva, used kinetic typography to make a thought-provoking video that created a buzz around the event. Copy and graphics were animated to deliver a perfect union of editorial and design components. Effective messaging was amplified by polished visuals. Take a look:




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