Confederation of Indian Industry – an awareness campaign

Requirement: A new creative treatment and content for the Confederation of Indian Industry’s (CII’s) established ‘Chemistry Everywhere’ campaign.

Approach: We steered away from traditional images of chemistry to find an unfussy design style that will form the basis of a multi-year campaign that speaks of the important role chemicals play in almost every field of enterprise.

Solution: A dynamic set of textures and colours, paired with clean, simple typography gives the campaign a versatile look and feel now being rolled out across multiple events.